Business IntelligenceTransform your data into smarter decisions with our real-time dashboards and predictive models; This helps you understand clients, foresee trends, reduce churn, and make quick, confident decisions.
Smart ContentThe right message, at the right time. We design data-driven creative content that reaches the right audience and turns it into revenue; with the best format, increasing engagement, interaction, and generating measurable sales.
Experience ManagementWe create personalized experiences for every customer, strengthening customer loyalty, increasing customer lifetime value (CLTV), and balancing frequency with engagement.
We align a single event and identity taxonomy across sites, apps and media, then enforce it with data contracts. Signals land in your warehouse (e.g., BigQuery/Snowflake) and stream to live BI (Looker/Power BI) with decision-ready metrics.
Every change ships with a plan: hypothesis, success metrics, sample size/power and guardrails. We use A/B and multi-armed bandits for creative/journey tests, and DiD or synthetic control for features and campaigns.
Insights flow back into Smart Content and CRM automatically: audiences update, messages switch, and frequency/fatigue rules adapt in real time.
“A partner oriented toward innovation—that’s what has enabled them to deliver disruptive projects.”
Sergio Carranza
Head of Ecommerce & Digital Marketing.
“We can always negotiate transparently, and thanks to their tailored catalog proposal we’ve achieved budget efficiency.”
Jazmín Nassar
Marketing Procurement Manager, LATAM.
“A partner focused on problem-solving and results, with strong analytics and ecosystem data-integration capabilities.”
Norberto Guevara
IMC, Salty Snacks LATAM.
“Mescalina has a strong client-service focus—strategic and creative. Plus, a human, empathetic, honest, and responsible partner.”
Andreina Palacios
Digital & CX Global Director.
“They take on the business challenge as their own. They understand our objectives and support us in meeting them by providing the information we need to make decisions.”
Marco García
Director, Content & Event Cinema.
“An agile partner that adapts to new challenges regardless of the tools or technologies—always seeking a deep understanding of the brand and its audiences.”
Carlos Carreño
Director, Omnichannel Marketing.
