From scattered signals to a single, trusted baseline that powers activation and proves ROI.
What you get:
How it works
Audit & unify → model & visualise → measure causally → feed winners back into CX (D2×2$ loop).
Proof standard
A/B for quick reads; Difference-in-Differences / synthetic control for campaigns and product changes. Readouts follow D2×2$ so every step connects Data → CX → $.
Typical outputs
Metrics layer (Looker/Power BI), forecasting notebooks, anomaly alerts, KPI governance, exec scorecards.
Best for
“Why did X move?”, “What happens next?”, “Where’s the money?”
Each service plugs into the same growth loop: we standardize events and identity, activate journeys and content in real time, and prove incremental lift.
Audit and unify sources, define event/identity taxonomy, and land decision-grade data in your warehouse with live BI for a clean baseline.
Build audiences, orchestrate creative and automate 1:1 journeys across channels—balancing frequency and fatigue to move customers, not just metrics.
Causal testing (A/B, DiD) ties actions to revenue, churn and CLV; wins feed back into the model for compounding performance.
We offer a comprehensive range of services designed to elevate your brand's digital presence and drive tangible results.
Smart ContentThe right message, at the right time. We design data-driven creative content that reaches the right audience and turns it into revenue; with the best format, increasing engagement, interaction, and generating measurable sales.
Experience ManagementWe create personalized experiences for every customer, strengthening customer loyalty, increasing customer lifetime value (CLTV), and balancing frequency with engagement.
“A partner oriented toward innovation—that’s what has enabled them to deliver disruptive projects.”
Sergio Carranza
Head of Ecommerce & Digital Marketing.
“We can always negotiate transparently, and thanks to their tailored catalog proposal we’ve achieved budget efficiency.”
Jazmín Nassar
Marketing Procurement Manager, LATAM.
“A partner focused on problem-solving and results, with strong analytics and ecosystem data-integration capabilities.”
Norberto Guevara
IMC, Salty Snacks LATAM.
“Mescalina has a strong client-service focus—strategic and creative. Plus, a human, empathetic, honest, and responsible partner.”
Andreina Palacios
Digital & CX Global Director.
“They take on the business challenge as their own. They understand our objectives and support us in meeting them by providing the information we need to make decisions.”
Marco García
Director, Content & Event Cinema.
“An agile partner that adapts to new challenges regardless of the tools or technologies—always seeking a deep understanding of the brand and its audiences.”
Carlos Carreño
Director, Omnichannel Marketing.
We’ love to hear from you. Our friendly team is always here to chat.
